COCA-COLA

THE CHALLENGE

Project 1: To compel registered voters to vote early in person, collaborating with GA Voting Works and significant Atlanta-based corporations including WarnerMedia, Delta, and Mercedes. 

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Project 2: To quickly and cost-effectively gain market, competitive and consumer insights into a fast growing segment of the ginger ale industry in which Coca-Cola is a challenger but seeks to grow.

THE OPPORTUNITY

Project 1: To provide strategic insights for a non-profit organization, benefitting minority and underprivileged voters in the 2020 election. 

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Project 2: To help inform the brand and campaign strategy and focus on the general market and on existing category consumers who are generally older (Gen X, Boomers).

WHAT WE DID

Project 1: We conducted secondary research on minorities demographics in Atlanta and their voting hesitancies. We then created strategic insights for Coca-Cola to directly implement into their campaign.

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Project 2: We quickly/inexpensively executed a multi-pronged research, insights and strategy plan. We aggregated, synthesized and summarized 3rd party, industry and category research. We audited competitors digital and social presence and campaigns, utilizing social listening tools and techniques. Finally, we designed, executed, coded and summarized the qualitative research.

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